PHYSICAL DISTRIBUTION AND GROWTH OF PETROLEUM RETAIL OUTLET
Abstract Physical distribution plays a crucial role in the growth and operational efficiency of petroleum retail outlets. This study examines the impact of physical distribution on the expansion and profitability of petroleum retail businesses, focusing on how logistics, transportation, storage, …
₦5,000.00
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PRICING STRATEGY AND CUSTOMER PATRONAGE OF PLASTIC PRODUCT
Abstract Pricing strategy is a critical factor influencing customer patronage, particularly in the competitive plastic product market. This study examines the impact of different pricing strategies on customer purchasing behavior, focusing on how cost-based, value-based, penetration, and competitive pricing affect …
₦5,000.00
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MOTIVATIONAL FACTORS AND EMPLOYEES PRODUCTIVITY OF PETROLEUM PRODUCTS RETAIL OUTLETS
### Abstract Employee motivation plays a crucial role in enhancing productivity and efficiency, especially in the competitive petroleum retail sector. This study examines the impact of motivational factors on employee productivity in petroleum products retail outlets, focusing on how financial …
₦5,000.00
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SALES PROMOTION AND CUSTOMER PATRONAGE OF ORGANIC SKIN CARE PRODUCTS
Abstract Sales promotion is a key marketing strategy used to increase customer patronage and brand loyalty, particularly in the growing organic skincare industry. This study examines the impact of sales promotion on customer patronage of organic skincare products, focusing on …
₦5,000.00
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PUMP ATTENDANT'S RELATIONSHIP MANAGEMENT AND CUSTOMER SATISFACTION
ABSTRACT This quantitative study investigates the relationship between relationship management strategies and customer satisfaction in the service industry. A survey of 60 customers reveals significant positive correlations between effective communication, customer knowledge “management, interactive management, and = organizational! commitment, and …
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REWARD SYSTEM AND EMPLOYEES PRODUCTIVITY IN DELTA STATE
Abstract A well-structured reward system plays a vital role in enhancing employee productivity, motivation, and job satisfaction across various industries. This study examines the impact of reward systems on employee productivity in Delta State, focusing on how financial and non-financial …
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REWARD SYSTEM AND EMPLOYEES PERFORMANCE AMONG SMALL AND MEDIUM SCALE ENTERPRISE
Abstract A well-structured reward system is essential for enhancing employee performance, motivation, and job satisfaction, particularly in small and medium-scale enterprises (SMEs). This study examines the impact of reward systems on employee performance among SMEs, focusing on how financial and …
₦5,000.00
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SALES PROMOTION AND CUSTOMER PATRONAGE IN THE COSMETIC INDUSTRY
Abstract Sales promotion is a key marketing strategy used to attract customers and boost sales in the competitive cosmetic industry. This study examines the impact of sales promotion on customer patronage, focusing on how discounts, special offers, free samples, and …
₦5,000.00
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SOCIAL MEDIA MARKETING AND CUSTOMER SATISFACTION AMONG SMALL AND MEDIUM SCALE ENTERPRISE
Abstract Social media marketing has become an essential tool for small and medium-scale enterprises (SMEs) to enhance customer satisfaction and business growth. This study examines the impact of social media marketing on customer satisfaction among SMEs, focusing on how digital …
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SOCIAL MEDIA MARKETING AND CUSTOMER BUYING BEHAVIOR AMONGST STUDENT OF TERTIARY INSTITUTIONS IN DELTA STATE
Abstract Social media marketing has significantly influenced customer buying behavior, particularly among students in tertiary institutions who are highly engaged in digital platforms. This study examines the impact of social media marketing on the purchasing decisions of students in Delta …
₦5,000.00
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STAFF CUSTOMER RELATIONSHIP AND ORGANIZATIONAL PERFORMANCE IN THE BANKING SECTOR
Abstract Staff-customer relationships play a crucial role in determining the overall performance of organizations in the banking sector. This study examines the impact of effective staff-customer interactions on organizational performance, focusing on customer satisfaction, loyalty, and business growth. The research …
₦5,000.00
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TRAINING AND EMPLOYEE PERFORMANCE A STUDY OF SELECTED RETAIL OUTLET
Abstract Employee training is a critical factor in enhancing performance, efficiency, and service quality in the retail sector. This study examines the impact of training programs on employee performance in selected retail outlets, focusing on how skill development, knowledge acquisition, …