WORK STRESS AND STAFF PERFORMANCE IN THE BANKING INDUSTRY
Abstract Work stress is a significant factor affecting staff performance in the banking industry, where employees often face high workloads, strict deadlines, and customer service pressures. This study examines the impact of work-related stress on employee productivity, job satisfaction, and …
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COMPENSATION PRACTICES AND EMPLOYEE PERFORMANCE IN NIGERIA PUBLIC UNIVERSITY
Abstract Compensation practices play a crucial role in influencing employee performance, motivation, and job satisfaction, particularly in Nigeria’s public universities. This study examines the impact of various compensation strategies, including salaries, bonuses, allowances, and non-monetary benefits, on employee productivity and …
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MARKETING STRATEGIES AND BUSINESS PERFORMANCE OF FINANCIAL POINT OF SALES OPERATORS
Abstract This study investigates the influence of marketing strategies on the business performance of point-of-sale (POS) operators, focusing specifically on Dotpay Enterprise in Uvwie Local Government Area (LGA). Given the competitive nature of financial services and the growth of POS …
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MARKETING RESEARCH AND BUSINESS GROWTH IN SMALL AND MEDIUM SCALE ENTERPRISE
Abstract Marketing research plays a crucial role in the growth and sustainability of small and medium-scale enterprises (SMEs). This study explores how effective marketing research strategies contribute to business expansion, customer retention, and competitive advantage for SMEs. By analyzing market …
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MARKET SEGMENTATION AND ORGANIZATIONAL PRODUCTIVITY
Abstract Market segmentation is a critical strategy that enhances organizational productivity by enabling businesses to identify and target specific consumer groups effectively. This study examines the role of market segmentation in improving operational efficiency, customer satisfaction, and overall business performance. …
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INTERGRATED MARKETING COMMUNICATION AND GROWTH OF PASTA PRODUCT
Abstract Integrated Marketing Communication (IMC) is a strategic approach that ensures consistency in messaging across multiple marketing channels to enhance brand awareness and drive business growth. This study examines the impact of IMC on the growth of pasta products, focusing …
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INFLUENCER MARKETING AND ORGANIZATIONAL PERFORMANCE OF SOFT DRINKS PRODUCTS
Abstract Influencer marketing has emerged as a powerful tool for enhancing brand visibility and driving consumer engagement in the soft drink industry. This study examines the impact of influencer marketing on the organizational performance of soft drink products, focusing on …
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HUMAN RESOURCE MANAGEMENT AND EMPLOYEE PRODUCTIVITY IN ELECTRICAL POWER INDUSTRY
Abstract Human Resource Management (HRM) plays a crucial role in enhancing employee productivity, particularly in the electrical power industry, where efficiency, safety, and technical expertise are essential. This study examines the impact of HRM practices on employee performance, focusing on …
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ENTREPRENEURSHIP AND WEALTH CREATION IN DELTA STATE (A STUDY OF SELECTED SMALL AND MEDIUM SCALE ENTERPRISES (SMES) )
Abstract Entrepreneurship plays a vital role in wealth creation and economic development, particularly in regions with a growing small and medium-scale enterprise (SME) sector. This study examines the impact of entrepreneurship on wealth creation in Delta State, focusing on selected …
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E-CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER SATISFACTION IN THE NIGERIA BANKING INDUSTRY
Abstract E-Customer Relationship Management (E-CRM) has become a crucial tool for enhancing customer satisfaction in the Nigerian banking industry. This study examines the impact of E-CRM on customer experience, loyalty, and overall satisfaction, focusing on how digital banking solutions improve …
₦5,000.00
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DIGITAL MARKETING AND SERVICE DELIVERY IN THE BANKING SECTOR
Abstract Digital marketing has revolutionized service delivery in the banking sector by enhancing customer engagement, improving accessibility, and increasing operational efficiency. This study examines the impact of digital marketing on service delivery in the banking industry, focusing on how online …
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DIGITAL MARKETING AND CONSUMER GOODS RETAILING AMONGST STUDENTS OF TERTIARY INSTITUTIONS
Abstract Digital marketing has transformed consumer goods retailing, especially among students in tertiary institutions who rely heavily on online platforms for shopping and brand interactions. This study examines the impact of digital marketing strategies on the buying behavior of students …